December 19, 2018

Creativity In The Workplace

At Nammu, our mission is your creation. Behind this ethos is the pride we take in helping to facilitate our tenant’s creativity in the workplace.

Creativity is the act of transforming new and imaginative ideas into reality. It is characterised by the ability to perceive the world in new ways, to find hidden patterns and make connections between seemingly disparate ideas in order to produce solutions.

Not only do creative business ideas set companies apart from one another, but the impact can be hugely rewarding for both employees on a personal level, and employers for their business.

Studies have repeatedly shown that in an outperforming company, creativity is integral to success. As Adobe President and CEO Shantanu Narayen recognises, ‘creativity is the essence of invention and inspiration, it is what fuels our economy.’

Books, articles and journals have been written on how to stimulate an individual’s creative thinking but Nammu encourages its unconventional top 5….

1.       Revival hour

This is the time away from your desk, being immersed into a different work environment. Not only does revival hour help to clear your mind but it also boosts focus and productivity. By removing yourself from the sights and sounds that you have been exposed to for a length of time, your senses can rejuvenate and restimulate. This diversion out of the office reduces boredom, improves well being and sparks creativity.  

2.       The company you keep  

Surrounding yourself with the right company is key to success. Your environment and the people within it shape who you are. Following basic principles, if you want to be happy, surround yourself with happy people. If you want to be successful, surround yourself with successful people who share your goals or who have already achieved them. If you want to stimulate creativity, surround yourself with creative people who think, listen and share. Collaborating with and learning from others may be just what you need to give yourself that creative boost.

3.       Do something you love

If you’re stuck for ideas or not catching the motivation bug you need to reassess the balance in your life. Ask yourself the following question, do I love this job?

If the answer is no, then let Steve Jobs resonate with you. ‘The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle, as with all matters of the heart, you’ll know when you find it’.

Being dissatisfied with your work or not dedicated to the job has a direct impact on your brain, your stimulation, your willing to work and your creativity. If you’ve lost your passion, don’t be afraid of change.

4.       Find your best sense

Everyone is different. What one person may find interesting, another may find boring. In just the same way, we all have different methods to learning and thinking. Finding your senses and accomodating to one which serves you most, is important.

Sound - If you learn best by listening, downloading podcasts can stimulate your mind. Otherwise, ambient background noise or gentle background activity is better than complete silence.

• Sight - If visuals help you to learn, make sure you only use visually inspiring content and work in places with natural daylight. Natural daylight helps to keep you alert, improving your attention and mood.

• Smell - If smell helps your mind wander into creative realms, try lighting candles or incense. Different scents have been found to promote various levels of productivity, mood and feeling. The more your smell sense is aroused, the more energy it can boost.

• Touch - Touch can be a powerful sense in helping you to relax and learn. From squeezing a stress ball or playing a game to making sure your chair and surrounding temperature is comfortable - listen to the messages your body is giving you.  

• Taste - While looking at food may not stimulate creativity, eating the right kind of food does! Trying new flavours can help to inspire you while eating fruit and vegetables ensures you are running on the best fuel during your work day.

5.      The Sixth Sense

The Sixth Sense is way of describing a person’s natural intuition. It is the internal communication system, the inner voice that speaks to you with gut feelings. Always there, but hidden. People do not give intuition the value it deserves, as a sense that is felt rather than thought. Intuition unconsciously transmits to the brain through its delicate search of finding the answer in a moment of need. However, many see the sixth sense as a risk in business, being a feeling without usual reasoning power or logical assumption.

Do not be afraid of unlocking or using your intuition. Not only do some of the best ideas stem from gut feelings and risk taking, but developing your sixth sense increases imagination and creativity in the workplace.


Creative businesses are an economic and cultural powerhouse in the UK, driving the country’s growth and ambition. Therefore, it is just as important for employer’s to encourage creativity in the workplace, as it is for employee’s to take their own steps in allowing their creativity to develop.